This website describes a way of eating normally that allows you to lose weight, without dieting and without exercising. The method is simple and it sticks. It leaves you with an unimaginable freedom: escape from the endless mood swings, anxiety and despair that often accompanies fluctuating weight, starvation diets, binge eating, and junk food addiction. The … Read more

Assuming you are ready to end your fake food addiction and/or to stop compulsive overeating, what is the optimal time to do so? When is the best time to start? Even with all of the knowledge set out on this website, there may be a tiny smidgen of doubt; a quiet nagging desire to delay … Read more

Am I addicted to food? This is a question that many of those who struggle with binge eating, ‘emotional eating’, ‘stress eating’, compulsive grazing, or any other form of undesired overeating eventually ask. The rational part of our brain wishes that we would eat sensibly; another part demands otherwise. With Dr. Robert Lustig, author of … Read more

Even a man with a tiny sliver of a brain was able to go about his daily life without realising this fact. The human brain is an amazing machine; so sophisticated that nothing you can conceptualise would suffice. If you have not succeeded at maintaining an optimal weight or normalising your eating patterns, this is … Read more

Many years ago I read Allen Carr’s Easy Way to Quit Smoking (available from Amazon – it is one of the few books to retain a 5 star rating, with over 1,000 reviews). This might not sound especially surprising, until you realise that I have never smoked a cigarette in my life. Allen Carr’s book … Read more